The Turn90 Timeline


Founder and Executive Director Amy Barch began volunteering at the Charleston County jail, teaching restorative justice classes and bringing victims of crime into the jail to speak to participants about the impact of crime. She eventually expanded the class to include teaching skills to develop emotional coping, thinking, and problem-solving skills. Within a year, judges were considering program completion certificates at sentencing and class graduates were receiving reduced prison sentences. Amy realized that the class had potential to be something much bigger. She quit her job and for the next three years built up a local base of support while developing a program model that follows evidence-based practices shown to reduce recidivism. Hundreds of men enrolled in the jail-based program between 2011 and 2014.


By 2014 Turning Leaf had 501(c)3 status and support from local government, law enforcement, the judiciary, and business leaders. Amy developed a strong partnership with the City of Charleston Mayor’s Office and Police Department. A plan was developed to launch Turning Leaf as an alternative to prison program. A pilot group of eleven men were provided Turning Leaf in lieu of prison. The program consisted of in-jail group cognitive behavioral classes and post-release help with securing housing, transportation, and employment.


The program received its first major grant from the City of Charleston. The Turning Leaf Center opened, which is the organization’s home base where students go for education and support after release. Amy was brought on full-time as the Executive Director and she hired one additional staff member, a Program Manager. Thirty-two men were diverted away from prison and into Turning Leaf as a condition of bond or probation. Each person was provided 100 hours of group therapy in jail prior to release with wraparound services provided after release. Each person was placed into a job at the City of Charleston or North Charleston.


The program was redesigned to focus more on delivering community-based reentry services and programming. In-jail services were scaled back and the program moved away from an alternative to prison model. Turning Leaf started over as a reentry program, focusing on helping men make a successful transition from prison. A Case Manager was hired as the organization’s third staff member. Participants attended half days of daily cognitive behavioral classes and weekly one-on-one counseling sessions to address many of the barriers facing men coming home from prison, including identification, transportation, and housing. After eight weeks, a person was considered graduated and placed on a full-time job with a local government agency - the City of Charleston, North Charleston, or Charleston County Public Works Department.


The Turning Leaf Center found a new home at 3765 Leeds Avenue in North Charleston. Originally built in 1970 as the Coastal Pre-Release Center, the building is part of a larger complex that served as a minimum-security detention center for men nearing the end of their sentences before it was closed in 2014. The State of South Carolina leases the building to Turning Leaf for $1/year. In the new space, the program opened a social enterprise: the Turning Leaf Print Shop. The organization’s fourth employee, a Print Shop Manager, was hired. The program began providing part-time employment to participants with the most barriers to success.


Turning Leaf hired its first program graduate as a salaried employee in the new role of Peer Specialist. The program transitioned into a full-day program. All participants were now at the center M-F from 9am-5pm, dividing their time between work in the print shop and cognitive behavioral classes. Men were paid for the entire work day. The four program pillars are now in place: 150 hours of cognitive behavioral classes, weekly supportive service sessions, transitional work in the Print Shop, and placement into a job with a livable wage, benefits, and opportunity for advancement.


Job placement expanded to private industry to keep pace with enrollment. A sixth employee was hired, a Job Developer. Job placement in manufacturing outpaces placement in government agencies. The program’s target population is further refined. Based on impact data, Turning Leaf chose to focus on men with past histories of violence, drug offenses, weapons and other lifestyle crimes, and exclude men with major substance abuse issues. The same year key program indicators reached benchmarks set by the organization. The percentage of men completing the program, remaining employed, and staying free from arrest were sufficiently high enough to indicate the program was reaching its goal of helping participants remain crime-free and out of prison. Turning Leaf leadership decided that the program should be rigorously evaluated to test its effectiveness at reducing recidivism. However, the program’s small sample size of 50 men per year posed a challenge to conducting a high-quality impact evaluation. In response, the organization decided it would open two additional locations across South Carolina and evaluate the three sites together. As a first step in executing this plan, an evaluator was hired to assess the adequacy of program process implementation in its Charleston operations prior to replicating.


An outside consultant was hired to conduct a process evaluation, which determined that Turning Leaf was being implemented as designed and can be replicated. Covid-19 shut down the Print Shop during the second quarter of the year. The Job Developer pivoted into a Print Shop Sales Manager role and launched a retail line to sell directly to consumers online. Cognitive behavioral classes continued to be provided during much of the pandemic, often in one-on-one settings or small groups. The Print Shop re-opened in summer of 2020. At the same time, the Black Lives Matter movement was underway and there were widespread calls for social justice reform. Turning Leaf was one of 20 organizations selected nationally to receive a racial justice and equity grant. A feasibility study was conducted to determine if the community would support program expansion. After receiving a positive response, the organization moved forward with planning a $3.2 million fundraising campaign to pay for two additional Turning Leaf centers across the state.


A Director of Operations and a Director of Sales joined the team to build the infrastructure for expansion. Columbia, SC was announced as the city for the second location. We launched a 3-year fundraising campaign to support statewide expansion. Five new staff joined the team ahead of opening the new center. Turning Leaf’s name changed to Turn90 in preparation for nationwide expansion and trademarking. Turn90 officially cut the ribbon on its second location on October 25th, 2021.


The first year of operating two locations was a huge learning experience. Implementation of the therapeutic aspects of Turn90 – group cognitive behavioral classes and social work sessions – in two locations was relatively easy. However, major roadblocks were met with the team’s efforts to expand the program’s social enterprise. An underdeveloped customer base, lack of operational systems, and staff turnover with more than 100% growth in the number of men served resulted in major replication issues. A decision was made to push back opening the third Upstate location until 2024 to ensure the business model was stable enough to support three sites successfully. Columbia enrollment took off, serving 65% of Turn90’s men in 2022. In total, 135 men were provided transitional employment and supportive services.


A Business Development Manager joined the team to expand Turn90’s social enterprises. A second company, T90 Logistics, was launched, an embroidery department expanded T90 Print Shop services, and a first automatic printing press increased business capacity. Job training and procedures grew alongside the social enterprises. A new safety program, screen-printer operator training, and quality control training programs were implemented. Six Team Leads were hired permanently after completing the program run business operations. The Turn90 permanent team grew to 20, 12 of whom joined after completing the program.


Stay tuned as this year’s story unfolds, including cutting the ribbon on Turn90’s new Charleston facility, opening a third center in Spartanburg, SC, and expanding services inside Lieber Prison.

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